Muji European Flagship store, Paris

The new European flagship store is located in Forum des Halles with a surface area of 900 m2. It proposed all the Muji classic products and for the fisrt time in Europe a range of products such as Muji Found and Muji kids.

MUJI was born in Japan in the early 1980s, based on a philosophy positioned between the nascent luxury market in Japan and the daily cheap products. The word MUJI translated into Japanese is “Mujirushi Ryohin,” which means “no brand, quality goods.”